Here I am going to share with you the FIC (Feedback Improvement Cycle) Framework to build a brand and make it globally.
1. The very first thing you must do is. Market research about your product based on location. This will help you in knowing & fetching the data about your audience, their problems, age group, competitors, how likely they can spend on it? etc.
Let’s assume you have received some good input by doing the right market research.
2. After doing proper market research, pull a narrow audience from it and share your product with them.
Example: Instead of sharing or pushing the product to everyone. Personally share with the narrow audience (as per the image). Tell the audience to use and give the valuable feedback.
3. Here, as you get feedback from them, work on the feedback. Update the product and share it again to the narrow audience, but this time double the audience than last time.
4. As such keep getting the feedback, update, improve, and share.
This is very effective strategy to build a brand and sustain in the market for longer time. Hope so this FIC frame work was helpful.
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